- To glorify God in who we are, what we do, and how we do it.
- To engage in effective, fervent prayer.
- To operate in a Biblical manner in order to be above reproach.
- To serve our customers — individuals, churches and agencies — in a selfless, whole-hearted manner.
- To engage in the partnerships, alliances and networks useful to accomplish our vision.
- To enjoy an ethos of trust, affirmation and fun at work.